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When writing an editorial essay, you want to start with selecting the topic and defining your perspective. You might consider picking a topic, and writing a few pages of notes on both sides of the issue. Remember that in writing the editorial, your job is to convince the readers that your side is the best side. Therefore, it can be helpful for you to list the other side of the issue, but do not include it directly in your essay. Instead, show that your side is correct by presenting your side persuasively and cohesively.
Once you have done that, you want to add style and flair to your piece so that the reader is engaged. There is much more to writing than presenting a clear argument. You have to ensure the reader wants to keep reading. Even the best arguments are worthless if the reader sets the paper down halfway through because of boredom. Mix up the rhythm of the sentences, use humor. Add an occasional colloquialism or cliché, but use those sparingly. When used properly, and again: sparingly, they can be exactly what your essay needs to keep flowing. Inject some emotion into your editorial. Crafting an effective argument for an academic paper often requires just the facts, but the audience for an editorial is different from the audience for an academic essay. Therefore you should show the reader that the issue at hand is important to you, so important that you show passion for it. While some of your work can have emotion in it, the facts you include still need to be solid. You need to engage the reader with emotion, but only using it as a vehicle through which the facts can travel.
As you write your editorial essay, you want to try and keep things simple. The emotive language is useful and clichés here or there are acceptable, but your reader should not drown in them. You want to ensure the article is visually simple as well. If you include long winded sentences or long paragraphs, your reader will be out of breath half way through and not want to keep reading. Evenly spacing your paragraphs and using reasonably short sentences will keep you reader there until the end of the article. So do it and keep the reader completely engaged from the first word in your piece until the last.
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