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The International Business Administration (IBA) Bachelor degree programme with specialisation in Hospitality Management, combined with the BA (Hons) in International Hospitality Management is aimed at students who are wanting to follow a management career in the service industry, in an internationally focused organisation or enterprise. This unique and demanding degree programme, allowing students to either spend part of their studies in 3 different countries, or just 2, is truly international. Whether you follow the standard pathway, or the so-called EuroBA pathway and spend a semester at the University of Brighton, you have the opportunity to earn 2 world recognised and renowned degrees.
The current Hospitality, Tourism and Leisure sector is looking at branding and sustainability, talent management and strengthening marketing and sales. A Wittenborg graduate specialised in Hospitality Management will understand all these issues!
This degree programme leads to a management career in the exciting profession of hospitality management or tourism. Business travel and renewed interest in domestic and foreign tourism is increasing the demand for hospitality managers in hotels, event spaces, and food service companies. The double degree in International Hospitality Management will introduce students to the management aspects required to oversee the everyday operations of resorts, gaming venues, and banquet facilities, or the management of specialty event-planning departments of schools, healthcare organizations, and businesses.
The BHM programme can be followed in either 3-year ‘fast-track’ (intensive) or slower 4-year modus, and is offered in 3 formats –
Due to the exciting nature of this trans-national doube degree, delivered by 2 universities, in both programme formats, students must register for the Double Degree option in Block 5 of their second year (Phase 2), according to the criteria below.
The criteria for successful registration as a double degree candidate and registration at the University of Brighton is: that the student has completed 120 Credits (EC) and paid the additional fee requirement of £2500.-
Students who require more time for their credits will automatically be moved to the 4-year track, however can still register for the double degree next time round. Students can also opt to choose on one degree (The Wittenborg degree) at no additional (£2500) cost.
This double degree programme will take at least three or four years to complete, depending on: whether you opt for a longer placement period; gain enough credits at the 1/2 way point; or the block in which you started. Block 3-7 entry always takes a minimum of three and a half years. Only Block 1 & 2 entrants can graduate within 3 years, depending on their results.
The method of teaching will vary from traditional lectures to interactive workshops, which involve group exercises, case studies and student presentations.
Assessment will differ according to module but it is designed to reflect a working ethos. It will involve essays and exams but also working in teams, giving presentations and evaluating the work of other students.
The BHM curriculum offered within the pathways is overall the same, however due to differences in the intensity of modules offered in the Final Year Semester at the University of Brighton, students may have to complete an additional module in a different semester (Semester 2, Year 3)
The BA (Hons) in International Hospitality Management and the IBA in Hospitality Management programme covers the business manager’s role in the world of hotels and travel. We look especially at a leisure-orientated market from an international perspective. You will learn that hotel chains are companies like any other, that macro and micro demographics cause changes in direction and policy - just as in any other industry.
You will study the administrative processes involved in hotel management and catering, discovering the special importance of human resource management, marketing and quality control in this leading business segment. You will also gain an accurate insight into the changing global scene in the tourist industry, focusing on the opportunities, as well as some of the risks, associated with this exciting market.
The programme includes modules such as Hospitality Operations, Hotel Management, Service Management, and also areas such as International Standards and Law in Tourism, Economics and Tourism and Strategic Management in the Hotel Industry. Students will be expected to fulfil a work experience position in a company such as a restaurant, hotel or travel agency in which they will discover and learn about the business administration in these industries.
For this programme, the normal bachelor’s fee at Wittenborg (7,500.-) is subject to an additional fee of ₤2,500.- (pounds) for the registration at University of Brighton in the Final Year. Students can opt not to take the double degree, and are not required to pay the additional fee in that case.
High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level 4 diploma / UK AS & A Level or BTEC. Please contact the Admissions Office to receive High School diploma comparisons. Advanced Placement / Credit Transfer Possible
Direct Entry to Final Year
Students with successful study experience equivalent to 160 European Credits in a related business or economic field are able to enter directly into the Final year programme (80 credits). The examination and graduation board will decide on entry based on credit transcripts and qualifications presented.
English Language Requirements
IELTS 6 or TOEFL Equivalent. Click here for an overview of the equivalent scores.
TOEFL Code of Wittenborg is 4889.
Bachelor degree, or an HND equivalent plus at least 5 years of relevant industry experience.
Students with non-relevant qualifications may be asked to complete a short portfolio prior to starting the course.
Other applicants with extensive industry experience will be considered on an individual basis.
English Language Requirements
IELTS 6.5 or TOEFL Equivalent. Click here for an overview of the equivalent scores.
In 2013 the hospitality industry was worth more than $6.80 trillion and forecast to grow at 4.2% to 2022. In 2013, over 250 million jobs worldwide were in the hospitality industry and that accounted for more than 8.5% of global employment. By 2024 the industry is expected to have grown to 10% of jobs worldwide at a staggering 346 million jobs.
Tourism is increasing globally. Mid last century there were only around 25 million international tourists, by 2013 this has grown to an incredible 1 billion tourists across the globe. It is forecast that this trend will continue and that by 2030 there will be more than 1.8 billion international tourists annually.
A business degree in the fields of Hospitality and Tourism will open the doors to business in many fields and sectors.
The hospitality industry consists of a wide range of exciting and growing career opportunities, in traditional sectors such as hotel, restaurant and resort management, but also in areas such as event and sport management, theme parks, entertainment management, casinos and health and fitness centres. The most successful hotel managers in today’s world tend also to be some of the most skillful business administrators.
Accustomed to dealing with a most diverse, daily assortment of tasks, they often work under great time constraints while combining a range of skills and managerial competencies which are without parallel in the conventional business community. Global tourism largely drives today’s hotel industry. Informed knowledge of where and when to invest, build a hotel or develop a new resort is vital to managers who wish to succeed in this flourishing market.
Sources: WTTC, Economic Impact report, 2014; WTTC, Comparative Impact of Travel and Tourism, 2013. UNWTO Tourism Highlights, 2014.
The International Hospitality Management BA is especially designed to maximise your employability in the sector; with its balance of academic and vocational modules, the course is perfect for kick starting a career in the hospitality industry.
Many of our recent graduates now hold senior management positions, for example the head of catering at the Marylebone Cricket Club, the vice president of Global Sales Europe at Marriott Hotels and the director of Life's Kitchen. Other students have gone on to set up their own businesses.
Important facts about employment in today's Hospitality Industry
Current figures estimate 250 million employees worldwide - 600,000 of these are employed at senior management level.
Employment opportunities will continue to grow: currently it is estimated that each year the number of positions within the Hospitality and Tourism Industry grows by 37%, resulting in millions of new positions available throughout the world, and resulting in the responding positions for business administrators!
As a result, there is a shortage and therefore, a demand for talented, qualified and competent professionals within the industry, especially graduates who have learned to work hard, take responsibility and lead the way - Wittenborg graduates!
Wittenborg graduates can be found in both the hotel and the tourism industries, working in international companies such as Hilton and Radisson, but also operating their own tourism companies either in the Netherlands or abroad. A number of graduates have also gone on to open their own restaurants, where fellow alumni are of course always welcome!
With a European Bachelor in International Hospitality Management degree, you can apply for positions worldwide, and your Double Degree with Wittenborg and the University of Brighton will show that you are ambitious, and eager to start your new career.
An example list of possible positions available to those who wish to start their professional career in the hospitality industry:
However, a double degree in hospitality offers many other career opportunities, beyond hotels and restaurants,
Sectors include events and entertainment, luxury retail, finance, as well as travel, tourism and culinary arts, with functions in areas such as: