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The analysis of the problem of the liberal bias of the mass media.
In what way the mass media is the mediator between the events and the audience?
Why do mass media covers the news from the perspective which is “suitable” for its own purposes?
Mass media claims to provide a diversity of different thoughts including political, religious, economic and other ones without thrusting the opinion of the audience.
Introduction: “Liberal” comes from the words liberty. What is liberty for mass media? Mass media holds liberty as its primary value. The designation of mass media is to deliver an enormous amount of different message to a very large audience. It is supposed to play the role of the mediator between the events happening in the worlds around and the viewer in order to make the viewer’s opinion over the issue objective and suspended.
Mass media claims to provide a diversity of different thoughts including political, religious, economic and other ones without thrusting the opinion of the audience. Do journalists, news producers and all the mass media representatives choose themselves the event they will report and the material they will cover? The reality says that the “liberal bias” of the mass media is nothing more than a myth. The nation sees and hears only what the mass media owners want it to perceive.
Conclusion: The major mass media companies do a great providing almost all mainstream broadcasts and almost a half of the main newspaper publications. Mass media “nominally” does have liberal bias but in reality it is an illusion to make the audience feel safe while watching TV, reading newspapers and listening to the radio. The owners of the mass media companies have their own motives to cover the news in a specific way or from the side they are interested in. The liberalism ends at the point when it comes to the need of the company’s owner to impose his will on the audience.